Research Proposal
⭐ 4.4
Sustainability Outcomes in Human-Computer Interaction for Gen Z Shoppers: A qualitative grounded theory
Abstract
This research proposal investigates “Sustainability Outcomes in Human-Computer Interaction for Gen Z Shoppers: A qualitative grounded theory” using a propensity score matching. Through a economic lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.