View Full Paper

E-commerce and Innovation Diffusion among Millennial Consumers — Evidence from Nordic Countries

• Cloud
• Esports
• FinTech

Abstract

This case study investigates “E-commerce and Innovation Diffusion among Millennial Consumers — Evidence from Nordic Countries” using a difference-in-differences analysis. Through a economic lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.