Case Study
⭐ 4.3
Social Media Marketing for Fortune 500 Firms: Cost–Benefit Analysis | A Comparative Perspective
Abstract
This case study investigates “Social Media Marketing for Fortune 500 Firms: Cost–Benefit Analysis | A Comparative Perspective” using a time-series forecasting. Through a human-centered lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.