Coursework
⭐ 4.9
Social Media Marketing Adoption in Esports Organizations: Interoperability — A Comparative Perspective
Abstract
This coursework investigates “Social Media Marketing Adoption in Esports Organizations: Interoperability — A Comparative Perspective” using a mixed-methods case study. Through a human-centered lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.