Research Proposal
⭐ 4.4
Policy And Regulation in Social Media Marketing for Gen Z Shoppers: A randomized controlled trial design
Abstract
This research proposal investigates “Policy And Regulation in Social Media Marketing for Gen Z Shoppers: A randomized controlled trial design” using a propensity score matching. Through a human-centered lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.