Dissertation
⭐ 4.3
Customer Experience in E-commerce for Public Sector Agencies in the UK: Post-Pandemic Lessons
Abstract
This dissertation investigates “Customer Experience in E-commerce for Public Sector Agencies in the UK: Post-Pandemic Lessons” using a randomized controlled trial design. Through a human-centered lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.