Research Proposal
⭐ 4.5
UX Research and Market Entry Strategy among Pharmaceutical Firms — Post-Pandemic Lessons
Abstract
This research proposal investigates “UX Research and Market Entry Strategy among Pharmaceutical Firms — Post-Pandemic Lessons” using a difference-in-differences analysis. Through a socio-technical lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.