Research Proposal
⭐ 4.5
UX Research Adoption in Millennial Consumers: Data Quality And Bias — Evidence from Southeast Asia
Abstract
This research proposal investigates “UX Research Adoption in Millennial Consumers: Data Quality And Bias — Evidence from Southeast Asia” using a qualitative grounded theory. Through a behavioral lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.