Dissertation
⭐ 4.8
UX Research Adoption in E-commerce Marketplaces: Interoperability — 2021–2026 Trends
Abstract
This dissertation investigates “UX Research Adoption in E-commerce Marketplaces: Interoperability — 2021–2026 Trends” using a qualitative grounded theory. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.