Research Proposal
⭐ 4.4
Sustainability for E-commerce Marketplaces: Innovation Diffusion | Post-Pandemic Lessons
Abstract
This research proposal investigates “Sustainability for E-commerce Marketplaces: Innovation Diffusion | Post-Pandemic Lessons” using a event study methodology. Through a human-centered lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.