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Social Media Marketing for Public Sector Agencies in the UK: Governance And Risk | Post-Pandemic Lessons

• FinTech
• AR/VR
• Governance

Abstract

This dissertation investigates “Social Media Marketing for Public Sector Agencies in the UK: Governance And Risk | Post-Pandemic Lessons” using a mixed-methods case study. Through a behavioral lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.