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Social Media Marketing for Cross-functional Tech Teams: Scaling And Replication | A Comparative Perspective

• Supply Chain
• Energy
• AR/VR

Abstract

This coursework investigates “Social Media Marketing for Cross-functional Tech Teams: Scaling And Replication | A Comparative Perspective” using a difference-in-differences analysis. Through a economic lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.