Essay
⭐ 4.4
Social Media Marketing and Sustainability Outcomes among Fortune 500 Firms — A difference-in-differences analysis
Abstract
This essay investigates “Social Media Marketing and Sustainability Outcomes among Fortune 500 Firms — A difference-in-differences analysis” using a topic modeling on open datasets. Through a human-centered lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.