Research Proposal
⭐ 4.7
Social Media Marketing and Scaling And Replication among SMEs in Sub-Saharan Africa — Evidence from West Africa
Abstract
This research proposal investigates “Social Media Marketing and Scaling And Replication among SMEs in Sub-Saharan Africa — Evidence from West Africa” using a randomized controlled trial design. Through a behavioral lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.