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Social Media Marketing and Roi And Performance Metrics among E-commerce Marketplaces — Evidence from Benelux

• Health
• AIOps
• Public Policy

Abstract

This report investigates “Social Media Marketing and Roi And Performance Metrics among E-commerce Marketplaces — Evidence from Benelux” using a difference-in-differences analysis. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.