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Social Media Marketing and Data Quality And Bias among SMEs in Sub-Saharan Africa — Post-Pandemic Lessons

• NLP
• Data Privacy
• Logistics

Abstract

This report investigates “Social Media Marketing and Data Quality And Bias among SMEs in Sub-Saharan Africa — Post-Pandemic Lessons” using a event study methodology. Through a institutional lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.