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Social Media Marketing and Cost–Benefit Analysis among SMEs in Sub-Saharan Africa — Post-Pandemic Lessons

• Risk
• RPA
• Education

Abstract

This case study investigates “Social Media Marketing and Cost–Benefit Analysis among SMEs in Sub-Saharan Africa — Post-Pandemic Lessons” using a panel regression with fixed effects. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.