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Social Media Marketing and Adoption Barriers among Mobile Money Users — Post-Pandemic Lessons

• Cybersecurity
• Metaverse
• Epidemiology

Abstract

This report investigates “Social Media Marketing and Adoption Barriers among Mobile Money Users — Post-Pandemic Lessons” using a randomized controlled trial design. Through a socio-technical lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.