Case Study
⭐ 4.4
Social Media Marketing Adoption in Urban Households: Resilience And Continuity — A qualitative grounded theory
Abstract
This case study investigates “Social Media Marketing Adoption in Urban Households: Resilience And Continuity — A qualitative grounded theory” using a topic modeling on open datasets. Through a economic lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.