Dissertation
⭐ 4.9
Social Media Marketing Adoption in Public Sector Agencies in the UK: Policy And Regulation — Post-Pandemic Lessons
Abstract
This dissertation investigates “Social Media Marketing Adoption in Public Sector Agencies in the UK: Policy And Regulation — Post-Pandemic Lessons” using a panel regression with fixed effects. Through a behavioral lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.