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Social Media Marketing Adoption in Public Sector Agencies in the UK: Policy And Regulation — A difference-in-differences analysis

• Education
• Leadership
• NLP

Abstract

This research proposal investigates “Social Media Marketing Adoption in Public Sector Agencies in the UK: Policy And Regulation — A difference-in-differences analysis” using a design science research. Through a economic lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.