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Social Media Marketing Adoption in Pharmaceutical Firms: Innovation Diffusion — A systematic literature review

• Food Systems
• Governance
• Green Finance

Abstract

This research proposal investigates “Social Media Marketing Adoption in Pharmaceutical Firms: Innovation Diffusion — A systematic literature review” using a benchmarking and maturity modeling. Through a economic lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.