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Research Proposal ⭐ 4.3

Social Media Marketing Adoption in Mobile Money Users: Innovation Diffusion — A Comparative Perspective

29 pages MLA style ~7–13 mins read
  • Food Systems
  • Education
  • FinTech

Abstract

This research proposal investigates “Social Media Marketing Adoption in Mobile Money Users: Innovation Diffusion — A Comparative Perspective” using a panel regression with fixed effects. Through a behavioral lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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