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Social Media Marketing Adoption in Mobile Money Users: Customer Experience — 2021–2029 Trends

• Epidemiology
• Data Privacy
• Cold Chain

Abstract

This coursework investigates “Social Media Marketing Adoption in Mobile Money Users: Customer Experience — 2021–2029 Trends” using a design science research. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.