Policy Brief
⭐ 4.3
Social Media Marketing Adoption in Microfinance Institutions: Scaling And Replication — Evidence from North America
Abstract
This policy brief investigates “Social Media Marketing Adoption in Microfinance Institutions: Scaling And Replication — Evidence from North America” using a benchmarking and maturity modeling. Through a human-centered lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.