Coursework
⭐ 4.8
Social Media Marketing Adoption in Microfinance Institutions: Ethical Considerations — A survey-based structural equation modeling
Abstract
This coursework investigates “Social Media Marketing Adoption in Microfinance Institutions: Ethical Considerations — A survey-based structural equation modeling” using a propensity score matching. Through a socio-technical lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.