Dissertation
⭐ 4.8
Social Media Marketing Adoption in Hospitality Operators: Interoperability — 2020–2029 Trends
Abstract
This dissertation investigates “Social Media Marketing Adoption in Hospitality Operators: Interoperability — 2020–2029 Trends” using a propensity score matching. Through a human-centered lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.