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Social Media Marketing Adoption in Hospitality Operators: Human Factors And Usability — A survey-based structural equation modeling

• Open Banking
• Leadership
• HCI

Abstract

This essay investigates “Social Media Marketing Adoption in Hospitality Operators: Human Factors And Usability — A survey-based structural equation modeling” using a panel regression with fixed effects. Through a human-centered lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.