Case Study
⭐ 4.9
Social Media Marketing Adoption in Gig Workers: Roi And Performance Metrics — A Comparative Perspective
Abstract
This case study investigates “Social Media Marketing Adoption in Gig Workers: Roi And Performance Metrics — A Comparative Perspective” using a design science research. Through a socio-technical lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.