Case Study
⭐ 4.7
Social Media Marketing Adoption in Cross-functional Tech Teams: Governance And Risk — Evidence from Benelux
Abstract
This case study investigates “Social Media Marketing Adoption in Cross-functional Tech Teams: Governance And Risk — Evidence from Benelux” using a randomized controlled trial design. Through a institutional lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.