Research Proposal
⭐ 4.2
Social Media Marketing Adoption in Agritech Startups: Human Factors And Usability — A benchmarking and maturity modeling
Abstract
This research proposal investigates “Social Media Marketing Adoption in Agritech Startups: Human Factors And Usability — A benchmarking and maturity modeling” using a design science research. Through a socio-technical lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.