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Social Media Marketing Adoption in Agritech Startups: Adoption Barriers — A Comparative Perspective

• Blockchain
• Impact
• Data Privacy

Abstract

This research proposal investigates “Social Media Marketing Adoption in Agritech Startups: Adoption Barriers — A Comparative Perspective” using a topic modeling on open datasets. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.