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Roi And Performance Metrics in Platform Engineering for E-commerce Marketplaces: A Comparative Perspective

• Marketing
• Leadership
• Green Finance

Abstract

This dissertation investigates “Roi And Performance Metrics in Platform Engineering for E-commerce Marketplaces: A Comparative Perspective” using a propensity score matching. Through a economic lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.