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Robotic Process Automation Adoption in E-commerce Marketplaces: Equity And Access — Evidence from Southeast Asia

• Supply Chain
• Marketing
• AIOps

Abstract

This essay investigates “Robotic Process Automation Adoption in E-commerce Marketplaces: Equity And Access — Evidence from Southeast Asia” using a event study methodology. Through a human-centered lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.