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Renewable Energy Adoption in SMEs in Sub-Saharan Africa: Market Entry Strategy — A qualitative grounded theory

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Abstract

This essay investigates “Renewable Energy Adoption in SMEs in Sub-Saharan Africa: Market Entry Strategy — A qualitative grounded theory” using a benchmarking and maturity modeling. Through a behavioral lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.