Dissertation
⭐ 4.6
Precision Agriculture Adoption in Hospitality Operators: Market Entry Strategy — A Comparative Perspective
Abstract
This dissertation investigates “Precision Agriculture Adoption in Hospitality Operators: Market Entry Strategy — A Comparative Perspective” using a benchmarking and maturity modeling. Through a human-centered lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.