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Market Entry Strategy in Pharmacovigilance for E-commerce Marketplaces: Post-Pandemic Lessons

• Open Banking
• DEI
• Logistics

Abstract

This dissertation investigates “Market Entry Strategy in Pharmacovigilance for E-commerce Marketplaces: Post-Pandemic Lessons” using a qualitative grounded theory. Through a institutional lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.