Case Study
⭐ 4.5
Market Entry Strategy in Health Informatics for SMEs in Sub-Saharan Africa: Evidence from North America
Abstract
This case study investigates “Market Entry Strategy in Health Informatics for SMEs in Sub-Saharan Africa: Evidence from North America” using a propensity score matching. Through a human-centered lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.