Dissertation
⭐ 4.6
Market Entry Strategy in Gaming & Esports for Millennial Consumers: Post-Pandemic Lessons
Abstract
This dissertation investigates “Market Entry Strategy in Gaming & Esports for Millennial Consumers: Post-Pandemic Lessons” using a Delphi study. Through a socio-technical lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.