Policy Brief
⭐ 4.6
Market Entry Strategy in E-commerce for Millennial Consumers: 2024–2028 Trends
Abstract
This policy brief investigates “Market Entry Strategy in E-commerce for Millennial Consumers: 2024–2028 Trends” using a mixed-methods case study. Through a institutional lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.