Essay
⭐ 4.3
Market Entry Strategy in DEI Strategies for SMEs in Sub-Saharan Africa: A Comparative Perspective
Abstract
This essay investigates “Market Entry Strategy in DEI Strategies for SMEs in Sub-Saharan Africa: A Comparative Perspective” using a randomized controlled trial design. Through a behavioral lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.