Policy Brief
⭐ 4.7
Market Entry Strategy in Cold Chain Logistics for Hospitality Operators: 2023–2028 Trends
Abstract
This policy brief investigates “Market Entry Strategy in Cold Chain Logistics for Hospitality Operators: 2023–2028 Trends” using a benchmarking and maturity modeling. Through a socio-technical lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.