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Logistics Optimization Adoption in Gen Z Shoppers: Innovation Diffusion — A Comparative Perspective

• Impact
• IoT
• Data Privacy

Abstract

This report investigates “Logistics Optimization Adoption in Gen Z Shoppers: Innovation Diffusion — A Comparative Perspective” using a difference-in-differences analysis. Through a socio-technical lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.