Coursework
⭐ 4.6
Internet of Things Adoption in E-commerce Marketplaces: Customer Experience — A Comparative Perspective
Abstract
This coursework investigates “Internet of Things Adoption in E-commerce Marketplaces: Customer Experience — A Comparative Perspective” using a benchmarking and maturity modeling. Through a institutional lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.