Dissertation
⭐ 4.8
Innovation Diffusion in Social Media Marketing for Fortune 500 Firms: A difference-in-differences analysis
Abstract
This dissertation investigates “Innovation Diffusion in Social Media Marketing for Fortune 500 Firms: A difference-in-differences analysis” using a time-series forecasting. Through a economic lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.