Research Proposal
⭐ 4.7
Impact Investing Adoption in Gen Z Shoppers: Scaling And Replication — Post-Pandemic Lessons
Abstract
This research proposal investigates “Impact Investing Adoption in Gen Z Shoppers: Scaling And Replication — Post-Pandemic Lessons” using a event study methodology. Through a behavioral lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.