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Human Factors And Usability in Social Media Marketing for Gig Workers: A Comparative Perspective

• Cybersecurity
• Governance
• Esports

Abstract

This dissertation investigates “Human Factors And Usability in Social Media Marketing for Gig Workers: A Comparative Perspective” using a agent-based simulation. Through a behavioral lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.