Dissertation
⭐ 4.9
Human-Computer Interaction for SMEs in Sub-Saharan Africa: Customer Experience | A Comparative Perspective
Abstract
This dissertation investigates “Human-Computer Interaction for SMEs in Sub-Saharan Africa: Customer Experience | A Comparative Perspective” using a difference-in-differences analysis. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.