Essay
⭐ 4.8
Hospitality Management Adoption in E-commerce Marketplaces: Adoption Barriers — Post-Pandemic Lessons
Abstract
This essay investigates “Hospitality Management Adoption in E-commerce Marketplaces: Adoption Barriers — Post-Pandemic Lessons” using a event study methodology. Through a economic lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.