Dissertation
⭐ 4.6
Green Finance and Sustainability Outcomes among Gen Z Shoppers — A benchmarking and maturity modeling
Abstract
This dissertation investigates “Green Finance and Sustainability Outcomes among Gen Z Shoppers — A benchmarking and maturity modeling” using a mixed-methods case study. Through a socio-technical lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.